Corecon delivers knowledge based business solutions through a working
strategy that adds value to the customer and the business. Solutions
designed to achieve greater profitability through customer focused outcomes.
The development of customer focused business solutions as a core competency for most organisations has been a desire rather than a reality.
Over the past few years significant investments have been made in technology and call center infrastructure, mainly driven by the need to reduce costs. This tactic may have delivered short-term benefits, but in recent times there has been a growing awareness of the need to revisit this approach as a business tool due to the inherent limitations created by the cost reductions.
Corecon has identified a significant shortfall in the capacity of strategy, technology and infrastructure to deliver added value, mainly due to misaligned strategic objectives combined with inadequate execution at an operational level.
In order for organizations to be able to make the conceptual shift to knowledge
driven businesses they must be prepared to review the relevance and
value of the customer to the business, and ensure the customer contact
strategy reflects the overall customer value.
The business strategy encompassing customer value and customer focus integrates the elements of culture, people, process and systems.
Moreover, Corecon is of the view that mass-marketing techniques no
longer carry the same relevance or 'cut through' in this current environment
of marketing clutter. Accordingly, Corecon endeavours to facilitate
and develop the concept of a 'market of one' from a customer perspective
through market segmentation according to the critical elements that
reflect customer and business drivers; not merely relying on demography
and psychography.
Corecon views a brand as, "the sum of the total customer experience".
Corecon's aims are to assist organisations to transform their existing
customer management strategy to a value-added proposition delivering
appropriate levels of customer service, leading to greater profitability.
The fundamental principle that Corecon promotes is that the level
of service offered to customers has a direct correlation to the value
that the organisation places on them.
Successful organizations have come to recognise that an essential component
of the brand value proposition is the service offered to customers.
Corecon has the experience and expertise to deliver the appropriate
levels of service and customer interaction to improve and underpin the
brand value proposition.
It is the focus on delivering business outcomes that makes Corecon
a unique proposition in the field of "customer focused solutions"
Corecon's Customer Focused Solutions Encompass:
Knowledge transfer
Outsource solutions
Project management
Communications delivery
Data management and mining
Cultural and process re-design
Product and service development
Marketing and brand management
Technology enablers and integration
Business case development and implementation
Strategy development, integration and acceptance
Customer contact management and relationship
management strategies
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