Knowledge Based Business Solutions
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Corecon delivers knowledge based business solutions through a working strategy that adds value to the customer and the business. Solutions designed to achieve greater profitability through customer focused outcomes.
The development of customer focused business solutions as a core competency for most organisations has been a desire rather than a reality.
Over the past few years significant investments have been made in technology and call center infrastructure, mainly driven by the need to reduce costs. This tactic may have delivered short-term benefits, but in recent times there has been a growing awareness of the need to revisit this approach as a business tool due to the inherent limitations created by the cost reductions.
Corecon has identified a significant shortfall in the capacity of strategy, technology and infrastructure to deliver added value, mainly due to misaligned strategic objectives combined with inadequate execution at an operational level.
In order for organizations to be able to make the conceptual shift to knowledge driven businesses they must be prepared to review the relevance and value of the customer to the business, and ensure the customer contact strategy reflects the overall customer value.
The business strategy encompassing customer value and customer focus integrates the elements of culture, people, process and systems.
Moreover, Corecon is of the view that mass-marketing techniques no longer carry the same relevance or 'cut through' in this current environment of marketing clutter. Accordingly, Corecon endeavours to facilitate and develop the concept of a 'market of one' from a customer perspective through market segmentation according to the critical elements that reflect customer and business drivers; not merely relying on demography and psychography.
Corecon views a brand as, "the sum of the total customer experience".
Corecon's aims are to assist organisations to transform their existing customer management strategy to a value-added proposition delivering appropriate levels of customer service, leading to greater profitability. The fundamental principle that Corecon promotes is that the level of service offered to customers has a direct correlation to the value that the organisation places on them.
Successful organizations have come to recognise that an essential component of the brand value proposition is the service offered to customers. Corecon has the experience and expertise to deliver the appropriate levels of service and customer interaction to improve and underpin the brand value proposition.
It is the focus on delivering business outcomes that makes Corecon a unique proposition in the field of "customer focused solutions"
Corecon's Customer Focused Solutions Encompass:
• Knowledge transfer
• Outsource solutions
• Project management
• Communications delivery
• Data management and mining
• Cultural and process re-design
• Product and service development
• Marketing and brand management
• Technology enablers and integration
• Business case development and implementation
• Strategy development, integration and acceptance
• Customer contact management and relationship management strategies
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